Thursday, December 18, 2008

Growth of Organic Foods Suffering from Economic Woes Just Like the Rest of Us

The growth of organic products is slowing and in some cases flat lining due to the troubled economy. The AP reports that "shoppers are having second thoughts about the value of organic foods, particularly fruits, vegetables and meats. But they're not giving up entirely on these products."


Sales continue to rise but not at the same explosive growth rate that the segment experienced during the previous decade. The owner of an organic market in Chicago reported that "the same amount or more of people are coming in, but they're buying less."


That being said, expert still expect that the customer base for organic foods will continue to grow based on the "assumption that prices will drop and mainstream retailers will stock a wider variety of products." That trend is already on the rise and stores like Target and Wal-Mart continue to add their own lines of store-brand organic items. As the economy continues its current funk consumers will continue to avoid higher priced specialty stores and by their organic items from value priced outlets.

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