Thanks to the current economic upheaval coupons are back in fashion and are "This Season's Must Have," according to Stuart Elliot of the NY Times. Since consumers are trying any conceivable way to stretch their dollars its no surprise that coupons are booming. There is a new breed of consumer that takes pride in their deal and coupon finding skills. "Thrift is the new normal,” said Lance Saunders, an EVP from Campbell Mithun in Minneapolis. “There’s no stigma to getting anything on discount, instead, there’s a sense of pride.”
Offering coupons during the economic downturn increases trial and purchase for major brand names and can keep them top of mind in the face of the surging popularity of store brands.
Technology is also advancing the coupon's march into the mainstream. Coupons can be accessed by mobile devices and sent directly to cellphones. Advancing technology also allows brands to target consumers and personalize the coupons they receive. A personal coupon increases the brand experience and can cement loyalty... hopefully through this recession and beyond.
Top coupon sites:
coupons.com, couponcabin.com, couponcode.com, couponmom.com, 8coupons.com, fatwallet.com, shortcuts.com
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