CPG Innovation Stalls During Recession

Despite the fact that new studies demonstrate consumers are just as likely to try new products during a recession fewer companies are launching new products into the uncertain economy. The slowdown in new products is trickling down to the new product testing, advertising and PR sectors Adage reports. Recessions have often yielded great innovations and loyal consumers so it seems like a bad idea to sit this one out. Fair weather CPG brands usually only make sales when the weather is fine.

CSPI Sues Over Vitaminwater Claims

The Center for Science in the Public Interest (CSPI) has joined forces with two firms filing suit against Coke's Vitaminwater for what they call "deceptive and unsubstantiated claims." Their main concern is that "flavored sugar water" shouldn't be marketed with health claims like "rescue," "energy" and "endurance." CSPI feels that the high sugar content negates the benefits the marketing touts.

Another practice that CSPI is calling into question is Vitaminwater's labeling. A Brandweek article notes that "the servings of calories and other 'bad stuff' are shown per every eight ounces while the vitamins and minerals are labeled per bottle."

Coke countered that the suit was an effort to draw more attention to the Washington, DC based CSPI during the pending inauguration and added, "This is a ridiculous and ludicrous lawsuit. Glaceau Vitaminwater is a great-tasting, hydrating beverage with essential vitamins and water, with labels showing calorie content. Consumers can readily see the nutrition facts panels on every bottle of Glaceau Vitaminwater, which show what's in our product and what's not."

How Brands Can Maximize Twitter: An Opinion

Mashable writer made several interesting points about brands on Twitter. The main point is this: Brands would be better served to choose an appropriate person to represent them in the space versus creating an amorphous brand persona acting like a person. Twitter is supposed to be about individuals connecting and sharing with other individuals and if the one-on-one element is lost the platform could slowly melt down.