During Downturn Consumers Want Economy Sized Options

It should come as no big surprise that nearly 60 percent of U.S. consumers are "very concerned" about rising food prices. Given the lengths that consumers are going to in order to find a bargain and the equally impressive efforts that CPG companies are undertaking to scrounge a profit, The Nielsen Company's recent survey data isn't a revelation.

• 58 percent of U.S. consumers are "very concerned" about rising food costs
• 47 percent of consumers survey prefer CPG manufacturers to offer large, economy sizes with lower price points per serving
• Only 17 percent of consumers prefer CPG manufacturers introduce new, smaller pack sizes at lower prices
• 9 percent of consumers suggest CPG manufacturers downsize or modestly reduce the packaging size of products, keeping the price of the product the same

If only some free food came with this thought...

From Gourmet Retailer