US Hair Care Market Needs More Volume, Body

Apparenly, according to the WSJ and Axe, I'm the only one that thinks my hair looks good! Axe (Unilever) has released a new line of shampoos, conditioner and styling products that have been designed to give me "Girl Approved Hair." Gillette (P&G) also released a new line of hair products for guys. This intense competition seems a little manufactured in the face of the souring economy. After all, when push comes to shove, despite the fact that "men's styling has without doubt become more exciting," dudes will end up using the original "girl approved" shampoo and conditioner - the ones they buy for themselves and we sneak when they aren't looking.