The economy is causing consumers to watch their budgets and question their commitment to organic food. The increased pressure on food budgets has slowed the growth of the organic food segment but it is still growing. Sales in December were up 5.6%, compared with 25.6% a year earlier.Reuters reports that "most people who purchased organic foods were very committed" despite slowing growth in the sector. Tom Pirovano, director of The Nielsen Co. said, "I'm not convinced that we are going to see big declines in organics any time soon." I hope that the growth of the organic food is not a fad but the current economic will definitely put the viability of the segment to the test.
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