CPG Innovation Stalls During Recession

Despite the fact that new studies demonstrate consumers are just as likely to try new products during a recession fewer companies are launching new products into the uncertain economy. The slowdown in new products is trickling down to the new product testing, advertising and PR sectors Adage reports. Recessions have often yielded great innovations and loyal consumers so it seems like a bad idea to sit this one out. Fair weather CPG brands usually only make sales when the weather is fine.