Mashable writer made several interesting points about brands on Twitter. The main point is this: Brands would be better served to choose an appropriate person to represent them in the space versus creating an amorphous brand persona acting like a person. Twitter is supposed to be about individuals connecting and sharing with other individuals and if the one-on-one element is lost the platform could slowly melt down.
Tuesday, December 23, 2008
How Brands Can Maximize Twitter: An Opinion
Mashable writer made several interesting points about brands on Twitter. The main point is this: Brands would be better served to choose an appropriate person to represent them in the space versus creating an amorphous brand persona acting like a person. Twitter is supposed to be about individuals connecting and sharing with other individuals and if the one-on-one element is lost the platform could slowly melt down.
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